I'm Verónica, Designer and Creative Mind put all together in a bunch of mass and bones

Visual Design | Creative Direction | UX/UI Design

A Rotterdam-based designer with an endless love for engaging visuals, specializing in Visual Design and UX/UI.

Visual Identity Redesign

I redesigned the visual identity of a startup, improving its image and increasing web traffic by 60%.

See project

Summer Coding Bootcamp Campaign

Original project for the summer campaign of the tech start up, HACK A BOSS.

See campaign

Paid Media Campaign HACK A BOSS

Campaign to promote study financing for HACK A BOSS.

See campaign

Web Design for Better UX and Conversion

Designed the HACK A BOSS website to improve navigation and increase signup conversion, achieving 75% more engagement and a 20% improvement in conversion rate.

See project

ACAES Brand Identity

Visual identity design for the Association of Applied Behavior Analysis in Spain.

gustaveflowbert.com

Landing Page Design

I optimized the main landing page, improving its design and adapting it to the target audience, which increased interaction by 80%.

See project

Visual Identity for Musical Project: Abrigo

An experimental electronic music project that offers refuge through sound.

See project

I’m Verónica Rey Souto, Spanish born creative, now based in Rotterdam specialised in Creative Direction, Visual Design and UX/UI Design.

I help brands create memorable experiences through design, communication and strategy.

Clients

BBVA
HACK A BOSS
ACAES
Iberlam
All Creative Agency

Services

Graphic Design
Art Direction
Brand Strategy
Copywriting
Communication
Digital Design
UX/UI

Illustrations to heel

Choosing the smallest thing to convey the most. Using ink and not words when what you need to heal is deep inside you and the easiest thing is to draw a reflection of what you feel.

See Illustration

Illustrations to heel

Choosing the smallest thing to convey the most. Using ink and not words when what you need to heal is deep inside you and the easiest thing is to draw a reflection of what you feel.

See Illustration

Behance

Mail