Display Ads | Campaign: Study now, pay when you find a job

I designed a digital advertising campaign for HACK A BOSS to promote its unique financing model: "Study now, pay when you find a job." The goal was to create compelling, high-performing display ads that would drive engagement and encourage potential students to enroll.

Challenge

The main challenge was to communicate a complex financing model in a simple, impactful, and visually appealing way. The campaign needed to stand out in a highly competitive educational market while maintaining consistency with HACK A BOSS' brand identity.

Role & Responsabilities

Creative Direction

Developed the visual concept and messaging for the ads.

Graphic Design

Designed static display ads optimized for various platforms.

User Engagement Strategy

Ensured ad visuals and copy aligned with user intent and behavior.

Work Process

01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.

01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.

01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.
01/
Research & Benchmarking

Analyzed competitor campaigns and audience behavior to define the visual and messaging strategy.
02/
Concept Development

Sketched initial ideas and created wireframes for different ad formats.
03/
Design & Iteration

Created multiple versions of display ads, testing different visuals, formats, and messaging.
04/
Performance Analysis

Worked with the marketing team to analyze engagement metrics and iterate on high-performing creatives.
05/
Launch & Optimization

Deployed the final ads, continuously optimizing based on real-time performance data.

Results & Impact

Results & Metrics

Increased click-through rates (CTR) compared to previous campaigns.
Improved conversion rates, driving more applications for the program.
Strengthened brand positioning by clearly communicating the financing model.

Learnings & Challenges

One of the biggest challenges was ensuring clarity in the message while keeping the ads engaging and visually appealing. Through A/B testing, I identified the best-performing visuals and copy variations, optimizing the campaign’s effectiveness.