Visual Identity for Musical Project Abrigo
I developed a visual identity for Jairo Daponte Campos' experimental music project, Abrigo. The design reflects the project's essence of offering refuge and comfort through sound, conveying a sense of safety amid challenging experiences. The visual approach aligns with the project's ethos of creating a supportive, immersive space for listeners.
Challenge
The challenge was to craft a visual identity that matched the experimental and introspective nature of the music, effectively communicating its emotional depth and inviting listeners to join a space of refuge.
Creative Concept
Developed the visual concept to align with the project's mood.
Graphic Design
Created a visual identity that includes logo, typography, and color scheme.
Brand Communication
Ensured that the design resonated with the target audience and represented the project's emotional impact.
Results & Impact
Results & Impact
Strengthened the emotional connection between the music and its audience.
Helped establish a memorable and cohesive visual presence across streaming platforms.
Enhanced the project's branding, supporting its outreach and engagement with listeners.
Learnings & Challenges
Balancing abstract design with the emotional impact of the music was a unique challenge. The solution lay in capturing the project's core message visually, creating a harmonious connection between sound and sight.
Work Overview
