Digital Ad Campaign | Summer Coding Bootcamp
I designed the visual identity and communication strategy for HACK A BOSS' Summer Bootcamp, an intensive program to train digital talent in record time. From graphic identity to digital experience, my goal was to convey dynamism, freshness, and agile learning.
Challenge
The company was looking to promote its intensive summer training. The main challenge was to adapt the visual identity to festival and technology trends without losing the original coherence.
Another challenge was to stand out among music festivals and attract users, since the campaign was active in the same summer period as them.
The last challenge was to transmit the message clearly in a format typical of the entertainment world.
Visual Identity
Created the bootcamp's graphic identity, ensuring consistency with the main brand while introducing an innovative approach.
UX/UI Design
Developed digital materials, landing pages, and visual assets aligned with the strategy.
Communication Strategy
Designed key messaging and directed the visual and textual narrative.
Results & Impact
The campaign exceeded expectations, generating a 351.38% increase in leads compared to the previous period.
Web traffic grew 305.7% this year with 16,228 unique users.
New trends were explored, maintaining coherence and standing out between festivals, attracting the target audience on networks and conveying a clear message.
A significant achievement in terms of promotion and marketing.
Work Overview
