Visual Identity for ACAES
I developed a visual identity for ACAES that reflects the diverse application of behavior analysis across multiple sectors such as health, education, social services, and business. The design aimed to convey ACAES' inclusivity and commitment to scientific behavior analysis.
Challenge
ACAES needed a visual identity that appealed to a wide demographic, including psychology professionals, interdisciplinary experts, and students. The challenge was to create a modern, approachable design that conveyed the scientific rigor of behavior analysis while engaging professionals from diverse fields.
Art Direction
Led the creative direction to define the overall visual approach.
Graphic Design
Developed logos, typography, and brand color schemes to communicate the association's values.
Brand Strategy
Ensured the design supported ACAES’ goal of reaching professionals from various sectors by creating a versatile and inclusive visual identity.
Results & Impact
Results & Impact
Created a cohesive visual identity that resonated with professionals across various disciplines.
Designed a modern, professional look that helped ACAES stand out in the field of applied behavior analysis.
Developed a brand book for consistent application across all materials, ensuring a unified presence for ACAES.
Learnings & Challenges
One of the main challenges was balancing the scientific nature of behavior analysis with the need for an approachable, inclusive identity. The solution was to use clean, modern design elements that conveyed professionalism while remaining welcoming to a broad audience.
Work Overview
